Marketing Officer

Marketing Officer

Mary’s Meals is a charity that feeds 2.4 million hungry children every school day. Our nutritious meals attract the world’s poorest children into the classroom, where they can gain an education and hope for the future.

This post has now closed.

The Marketing Officer is part of the Marketing team, which sits within the wider Communications team, is responsible for mass communication with existing and potential supporters and donors. This role also works closely with Supporter Engagement colleagues to ensure an integrated approach to all communications.

We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

Principal duties include: 

• Utilise a range of digital platforms to grow fundraising and awareness for Mary’s Meals, including social media channels, email marketing and website – including content production for all channels.
• Create web pages (using website CMS) and emails (using CRM system) including supporter email journeys and forms.
• Drive the social media strategy, looking at creativity and data insights, along with trend-driven development of innovative, creative and scroll-stopping content.
• Implement our SEO strategy, through both content and liaising with our website team for any development work. 
• Use SEMrush where possible to highlight SEO opportunities.
• Support advertising using AdWords and Meta Suite, using audience and creative testing to complement organisational growth.
• Increase engagement with new and existing supporters through the creation of meaningful content and marketing activities (all in keeping with Mary’s Meals’ distinct storytelling and fundraising style).
• Contribute to the creation of campaigns and content that tell the Mary’s Meals story and build support for our vision.
• Ensure that all communications work accurately protects the reputation of Mary’s Meals and promotes our brand values, style and key messages.
• Support the development of potential new marketing activities.
• Regularly monitor and review data across the various communications channels and contribute to evaluation reports.
• Sourcing and ordering products and marketing materials.
• Perform ad hoc duties as required to support the department.