Marketing Manager (Acquisition) - Fixed Term
Marketing Manager (Acquisition) - Fixed term March - October 2024
Thank you for your interest, this role has now closed.
Mary’s Meals serves nutritious school meals to children living in some of the world’s poorest countries. The promise of a meal attracts these hungry children into the classroom, giving them the energy to learn and hope for a better future.
We are looking for a skilled Marketing Manager to join our UK Communications team. This role will work with the Head of Marketing and the wider Marketing team to direct strong marketing processes, ensuring consistency across Mary’s Meals’ online and offline channels.
The role of the Marketing Manager is to raise funds and awareness through the marketing of content across various channels to enable our mission to grow. This role will lead the acquisition of new supporters across the marketing mix with the key aim of attracting new supporters through digital, print and out-of-home media, whilst reinforcing our values and key messages.
Key duties include:
- Develop website strategy including creation of bespoke landing pages.
- Lead SEO strategy and manage any technical development priorities.
- Manage automated journeys for new website sign-ups, including email communications and integrated forms.
- Digital advertising for attracting new supporters to the Mary’s Meals database using Google Adwords and Meta.
- Manage our online shop (via Shopify) including product promotion, stock ordering, pricing and allocation.
- Innovating ways of working across our website, online shop and advertising campaigns.
- Support teams within the organisation for the promotion of Mary’s Meals events and partnerships.
- Project manage marketing campaigns and other campaigns from planning to evaluation.
- Drive ongoing data analysis for key channels, campaigns and audiences to ensure our work is effectively reaching and engaging new audiences.
- Manage advertising opportunities (pro bono or paid for) across different channels, from concept to evaluation.
- Utilise industry trends to inform best practices for Mary’s Meals marketing.
- Maximise the impact of digital technologies including website, marketing tools and Salesforce.
- Lead the organisational KPI of increasing the number of contactable individuals on our database.
- Ensure any ‘media moments’ are maximised across all relevant marketing channels and impact is measured in creative ways.
- Work in partnership with the other Marketing Manager and colleagues in the Media and Content team to ensure an integrated approach across Mary’s Meals’ communications.
Please see the recruitment pack for full list of duties and further information.
If you are passionate about using your skills and experience to make a real difference in the lives of children all over the world, we would love to hear from you.
To apply, please send your CV and covering letter to: jobs@marysmeals.org
Your covering letter should make a compelling case for why you feel motivated to apply for this role within Mary’s Meals UK, as well as giving a concise overview of your most relevant skills and experience, and should fill no more than two pages of A4.
Thank you for your interest, this role has now closed.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
